TV, web and mobile in time

TV, web and mobile in time

March 21, 2013

Around 80 mobile phones clapped in rhythm using new technology for motion on the web.

During the presentation of Norinnova’s innovation Prize at Næringslivsdagen (Business and Industry Day) 2013 in Tromsø, Research Scientist Njål T. Borch from Norut illustrated the new technology in practice.

The participants heard the sound of around 80 mobile phones clapping in rhythm.

“This may sound simple, but it is technically demanding. We demonstrated how we can get a quantity of different phones and tablets to be synchronized to fractions of a second, even though these were different brands, versions and connected to totally different networks,” says Borch.

“We require only a modern web browser so no one needed to install anything to participate. It is precisely this that is possibly the best part – we are setting extremely few demands for the units that are using our service.”

The technology initiative is building bridges between TV, web and mobile and paving the way for interactivity and interaction between various user units.

TV, web and mobile

Co-entrepreneur and Norut Scientist Ingar Mæhlum Arntzen adds:

“The technology has many areas of application. In the TV world, there is a great need for synchronization. For instance, synchronized and interactive extra material on an iPad or Smartphone could add a new dimension to the TV experience.”

“Within areas such as news journalism, education or environmental monitoring, shared motion will provide an opportunity for new forms of production, dissemination and cooperation,” concludes Arntzen.

Media State Vector

The actual base idea is shared motion on the web. This occurs through a newly developed concept called Media State Vector. This technology entails a completely new type of linking of media components.

Media State Vector makes it possible to synchronize media experiences that span multiple devices.

The synchronization is precise, even over long distances, and is able to support a large number of participating devices. The technology also enables collaborative and flexible navigation in media streams, both live and archived.

Media State Vector is developed at Norut through several EU projects, including collaboration with the BBC. Norut scientists Njål T. Borch and Ingar Mæhlum Arntzen are behind the technology and the new company MotionCorporation.

Innovation prize for start-up company

MotionCorporation recently won Norinnova Technology Transfer’s innovation prize for 2013, for developing of new technology for motion on the web.

This is the first time Norinnova has awarded a separate innovation prize. The prize is worth NOK 500,000, but not in the form of cash straight into the hands of the entrepreneurs.

The prize consists of development support and assistance towards business development, e.g. market studies, legal assistance, IPR investigations, patent application and verification studies, and has a combined value of NOK 500,000. This will come to good use during the mapping of the commercial potential of MotionCorporation.

Try yourself

Are you curious? MotionCorporation has a synchronized logo.


  • Get out your computer, tablet and mobile phone
  • Open the website of on all the devices
  • The logo should blink in time regardless of when you open the page, which devices you are using or which internet provider you are using.


Contact persons

Research Scientist Njål T. Borch, Norut Tromsø

Research Scientist Ingar Mæhlum Arntzen, Norut Tromsø